Japan Tobacco Launches Two Heat-not-Burn Products

Japan Tobacco Launches Two Heat-not-Burn Products

In the last three years, both PMI and Japan Tobacco Inc. have struggled to keep up with the demand of their own electronic devices. However, when JTI found itself suffering a significant shortage of supply, it had to resign to the fact that Philip Morris International (PMI), was going to lead the market in Japan.However in a bid to catch up with the tobacco giant, JTI has spent billions on the development and production of reduced-risk products (RRP). “For Japan Tobacco’s continuous growth, we must win in the RRP category,” said JTI’s Chief Executive Officer, Masamichi Terabatake in a news conference last year.JTI ups its gameIn February 2018, JTI had announced that it was planning to launch a new HnB product in Japan by the end of the year. To this effect, it started selling Ploom TECH+ and Ploom S in Japan as of January 29th. Ploom TECH+ is priced at 4,980 yen, while Ploom S will sell for 7,980 yen, the same price as the cheapest version of iQOS.“We are aiming for the No. 1 position,” said Mutsuo Iwai, head of Japan Tobacco’s domestic tobacco business. “Japan is the biggest HNB market, a success in Japan will lead to a success globally.HnB products thrive in JapanWhen HnB products were launched in Japan, they found fertile ground due to a number of factors, amongst which a local ban on e-cigarettes that contain nicotine-containing e-liquid. In fact as HnB products entered the US, analysts at ECigIntelligence, an independent e-cigarette and tobacco-alternatives market analytical resource, had said that the products will never reach the same level of success in the States, to match the one in Japan.Read Further: Reuters

From: Vaping Post

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